Stars for Europe
‘Stars for Europe’ is an initiative of the European poinsettia breeders and growers: Dümmen, Syngenta Flowers, PLA (Ecke, Gross, Jacobsen), RAI and Selecta Klemm. The campaign aims to provide consumers with information about poinsettias. The promotion is currently running in 16 European countries. It focuses in particular upon the versatile options for using poinsettias. Other topics that are regularly addressed include the right way to care for poinsettias, the range of varieties, and home decoration with poinsettias. In addition there are umbrella themes that change every year, which show the poinsettia in its almost limitless versatility. A consumer website (www.weihnachtsstern.de) gives helpful tips for purchasing and using poinsettias. Tips on decoration are illustrated using examples with step-by-step photos of how the arrangement shown can be copied quickly.
European project manager
mec marketing and ethics consulting
Dr. Susanne Lux
Ahornweg 3
53547 Kasbach-Ohlenberg
Deutschland
Tel.:++49(0)2644 981 333
Fax.:++49(0)2644 981 334
email: susanne.lux@meclux.de